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Jeddah Waterfront - filming location in Saudi Arabia

SCENE 01 / AR PRODUCTION

AR Production in Saudi Arabia

Augmented reality experiences for your Saudi project.

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Augmented reality blends digital parts into the real world in real time. The result is interactive content with a richer look. Saudi Arabia backs media and entertainment through Vision 2030. NEOM's media hub is part of that push. This is fast building top-tier setups for AR and immersive work.

We connect you with AR production pros across Riyadh and Jeddah. They pair tech skill with creative vision. The result is AR content that pulls people in. Our team sets up the hardware, software, and talent you need. We build AR experiences that engage crowds and lift your project's visual impact.

Capabilities

AR Services

Complete augmented reality production from concept to deployment.

01

AR Development

  • ARKit & ARCore
  • WebAR experiences
  • Spark AR filters
  • Custom AR apps
  • Unity & Unreal

Multi-Platform

02

Content Capture

  • 3D scanning
  • Photogrammetry
  • LiDAR capture
  • Motion capture
  • Reference filming

Real-World Basis

03

3D Creation

  • 3D modeling
  • Animation
  • Texturing
  • Rigging
  • Optimization

Visual Assets

04

Applications

  • Marketing campaigns
  • Tourism & heritage
  • Education
  • Entertainment
  • Retail experiences

Diverse Uses

Augmented Reality Expertise

Capabilities

AR
Experiences
All
Platforms
3D
Content
Real-time
Rendering

Our Process

1

Concept Development

We learn your AR vision. Then we design experiences that engage users well.

2

Asset Creation

We make and capture 3D content. Each asset is tuned for AR speed on target devices.

3

Development

We build AR experiences on the right platforms. We make sure they run smoothly.

4

Testing & Launch

We test on many devices and platforms. Then we launch.

On Location

AR for Saudi heritage tours, Riyadh Season activations, Saudi 1 platform

AR production in Saudi Arabia falls into four content pillars. First comes heritage interpretation. Royal Commission for AlUla orders AR overlays at Hegra (UNESCO 2008 Nabataean tombs), AlUla Old Town, and Elephant Rock. A visitor points a tablet. Nabataean caravan trade routes then lay over the modern view. Diriyah Al-Turaif (UNESCO 2010) and Historic Jeddah Al-Balad (UNESCO 2014) run their own AR heritage-tour pilots. Second come event activations. Riyadh Season runs each year since 2019 across Boulevard City, Boulevard World, Boulevard Riyadh, and Riyadh Front, with 17M+ visitors. It rolls out huge AR brand activations and entertainment installs. MDLBEAST Soundstorm runs each December at Banban, the largest Middle East EDM festival, with AR concert overlays. Third comes the Saudi 1 national VR/AR platform. It orders native Saudi-content AR experiences. Fourth comes Manga Productions, the Saudi-Japan anime JV with Toei Animation. It builds AR companion content for its Arabic-anime IP.

The production stack runs to current spec. We use Unreal Engine 5 with ARKit, ARCore, and Niantic Lightship VPS for outdoor AR. For social AR we use Snap Lens Studio and Meta Spark. Riyadh Season and Saudi Tourism Authority both run bold social-AR campaigns. For browser-first work we use WebAR via 8th Wall, Zappar, and Mywebar. We also do spatial-computing builds on Apple Vision Pro and Meta Quest 3. These suit premium installs at Ithra King Abdulaziz Center for World Culture (Dhahran) and JAX District, the arts hub in Diriyah. Pixomondo Riyadh runs AR-adjacent ICVFX and LED Volume pipelines. Its leaders come from Mandalorian and Star Trek Discovery. Those pipelines overlap with our AR delivery. NEOM XR Lab runs the newest AR builds on an Unreal Engine 5 real-time pipeline. Cultural Development Fund rebates cover AR production work. The crew must be staffed through Saudi-registered facilities that meet Saudization Nitaqat thresholds. General Commission for Audiovisual Media (GCAM) licenses AR content for commercial sale.

FAQ

Frequently Asked Questions

What platforms do you develop AR for?

We build for iOS (ARKit) and Android (ARCore). We also do WebAR for the browser. And we cover social platforms like Instagram and Snapchat. The right platform depends on your audience and your goals.

Do users need to download an app?

Not always. WebAR lets users open AR right in their browser. They download nothing. For richer experiences, a dedicated app gives better speed and more features.

Can you create AR for Saudi landmarks?

Yes. Saudi Arabia's heritage sites give great AR chances. Picture visitors seeing desert palaces rebuilt in view. Or animated characters at famous spots. We can build AR tied to each location.

What about AR for marketing campaigns?

AR is strong for marketing. Think product views, interactive packaging, and brand experiences. We make AR content people want to share. It engages crowds and drives social media buzz.

How do you capture content for AR?

We use many methods. Photogrammetry builds 3D models from photos. We also use LiDAR scanning and classic 3D modeling. The method depends on what you rebuild and the quality you need.

What's the production timeline for AR?

Simple AR filters take days to weeks. Custom AR apps mostly take weeks to months. Rich location-based builds may take longer. We give clear timelines while we plan.

Productions in Saudi Arabia that need this often pair it with Virtual Production, LED Wall Virtual Production, and Virtual Reality Filming for full coverage. Most projects also draw on Wireless Audio Systems and VFX Artist.

On Set

Need AR Production?

Tell us about your augmented reality project and we'll bring it to life.