LED Wall Virtual Production

LED wall virtual production (also called ICVFX - In-Camera Visual Effects) uses large LED displays to show real-time rendered environments behind actors. The camera captures both performers and background in-camera, providing realistic lighting and reflections.

LED walls provide realistic lighting that illuminates actors naturally, capture accurate reflections in eyes and surfaces, and allow actors to see the environment they're performing in. Results are captured in-camera, reducing post-production VFX work.

Virtually any environment—from authentic Saudi locations such as Hegra (AlUla), Diriyah, the Asir highlands, the Red Sea coast, the Empty Quarter desert and Riyadh's modern skyline to sci-fi and historical worlds. Environments can be built from photogrammetry of real Saudi sites or designed in Unreal Engine.

Yes. Jax Film Studios in Riyadh operates Sony virtual production stages, NEOM Studios offers expanding ICVFX-capable space, and PlayMaker Studios in Qiddiya covers 50 acres of new infrastructure. The 17 operational studios across the country total 100,000m².

Camera tracking systems measure the camera's exact position and rotation in real-time, allowing the virtual environment to respond with correct parallax as the camera moves. This creates convincing perspective shifts.

Virtual production requires significant pre-production—building digital environments, planning camera moves, and technical setup. Starting early allows time to develop assets and iterate on creative decisions.