Unit Publicists
Professional unit publicists creating compelling publicity content for your Saudi production.
A unit publicist manages the press and publicity activities associated with a film production, creating press materials, coordinating set visits, and generating media coverage during production. In Saudi Arabia, publicists navigate the local Saudi media landscape, building relationships with entertainment journalists and crafting narratives that resonate with both Middle Eastern and international audiences.
Through NeedAFixer, we connect you with Saudi unit publicists who understand how to generate meaningful media attention for productions of every scale. Our network includes professionals in Riyadh and Jeddah, AlUla, NEOM, and Dammam, experienced in managing press campaigns for features, series, and branded content shooting across Saudi Arabia.
ACT 01
Capabilities
Complete Publicity Services
From unit photography to press relations, our publicists deliver the content and coordination your marketing needs.
01
Unit Photography
- Still photography
- Behind-the-scenes
- Cast portraits
- Location coverage
- Social media content
Visual Documentation
02
EPK Production
- Cast interviews
- Director features
- B-roll capture
- Making-of content
- Press materials
Press Kit Creation
03
Press Relations
- Media coordination
- Set visits
- Press releases
- Interview scheduling
- Story placement
Media Management
04
Content Control
- Image approval
- Spoiler protection
- Asset management
- Release coordination
- Archive creation
Asset Protection
ACT 02
Why Us
Why Choose Our Unit Publicists
01.
Quality Visual Content
Skilled unit photographers capturing compelling stills and behind-the-scenes content across Saudi Arabia's diverse filming locations, from Riyadh to Jeddah, AlUla, NEOM, and Dammam.
02.
Middle Eastern Media Network
Unit publicists with established relationships across Saudi and Middle Eastern media. They understand the needs of Middle Eastern outlets as well as international studios and streamers.
03.
Media Relationships
Established relationships with Saudi and international entertainment media. We help secure coverage and manage press access effectively for productions shooting in Saudi Arabia.
04.
Discretion & Control
Protecting production confidentiality while creating publicity assets. Our publicists understand spoiler sensitivity and content control on Saudi sets.
On Location
Saudi unit publicity — SPA, Al Arabiya, MBC, RSIFF press, Visit Saudi co-promotion, Snapchat / TikTok creator
Our Saudi unit publicists run press strategy through Saudi Press Agency (SPA, official state newswire), Al Arabiya (pan-Arab broadcaster), Saudi Broadcasting Corporation, MBC Group (largest Arab broadcaster, MBC Studios Riyadh and Jeddah), Asharq Al-Awsat newspaper, Arab News (English-language daily), plus Visit Saudi marketing partnerships for tourism-friendly productions and Red Sea International Film Festival (RSIFF, Jeddah, chairman Mohammed Al Turki, annual since 2021) press coverage via Ritz-Carlton + Al-Balad press windows. Recent international unit publicity on Kandahar (Gerard Butler 2023 AlUla + NEOM $43M dir. Ric Roman Waugh), Desert Warrior (Anthony Mackie 2024 AlUla dir. Rupert Wyatt), and Cherry (Apple TV+ AlUla) coordinated bilingual Arabic / English EPK, BTS, and red-carpet rollout across regional and global press. Saudi influencer landscape — Saudi Arabia is among the world's highest per-capita Snapchat markets, TikTok + Instagram + YouTube — feeds creator partnerships through Telfaz11 social-to-feature pipeline (Sattar 2022 Saudi box-office record), MDLBEAST Records creator pool (Tamtam, Beny, Asayel Slay), and Saudi-resident Hisham Fageeh, Fahad Albutairi for comedy creator co-promo.
Festival placement: RSIFF Jeddah, Saudi Film Festival Dhahran (since 2008 at Ithra King Abdulaziz Center for World Culture), AlUla Film Awards, Joy Forum Riyadh, plus international (Cannes, Venice, TIFF, Berlin) press coordination for Saudi titles co-financed via Red Sea Fund. Compliance: GCAM (General Commission for Audiovisual Media) classification G/PG/PG12/PG15/R15/R18 for press materials, Saudi Authority for Intellectual Property (SAIP) for stills + EPK clearance, Ministry of Culture for heritage-content review, Ministry of Human Resources work permits for expat publicity crew, GOSI payroll registration, 15% VAT. Modest dress code for female on-camera press appearances on domestic broadcast (managed via stylists). Schedule: prayer-time pauses five daily (Fajr, Dhuhr, Asr, Maghrib, Isha) plus Friday ~12:00-13:30, Ramadan iftar-to-suhoor 9pm-2am production windows (press junkets typically shift to post-iftar 9pm-midnight slots), Sunday-Thursday workweek. SAR pegged 3.75:1 to USD, zero personal income tax. No domestic Saudi publicity union — international PGA / IATSE / PMA work routes reciprocally via Dubai EPS bureaus (Entertainment Partners ME, Talent Bank Dubai).
ACT 03
FAQ
Publicity Expertise
What does a unit publicist do in Saudi Arabia?
The unit publicist manages all publicity activities during production in Saudi Arabia. This includes coordinating unit photography, producing EPK content, managing press relations with Saudi and international media, organising set visits, and creating press materials that support the film's marketing.
What's included in EPK production?
Electronic Press Kits typically include cast and filmmaker interviews, behind-the-scenes footage, b-roll of production in Saudi Arabia, featurettes on key aspects of the production, and other video content for press and marketing use.
Do you provide unit photographers?
Yes, we provide experienced unit photographers who capture production stills, behind-the-scenes imagery, cast portraits, and location photography across Saudi Arabia. They work discreetly on set while producing high-quality visual content.
Can you coordinate press visits to our Saudi set?
Yes, we manage all aspects of press set visits in Saudi Arabia including scheduling, logistics, talent availability, access control, and ensuring visits don't disrupt production. We coordinate with studio/distributor publicity as needed.
How do you handle content approval?
We establish approval workflows with production and key talent representatives. All images and content go through appropriate approvals before release, respecting contractual requirements and production sensitivities.
Do you work with international press?
Yes, our Saudi unit publicists have experience with international media and coordinate with publicity teams worldwide. They bridge Saudi media and global press, managing coverage across multiple territories.
Related Services
Related Support Roles
ACT 04 — On Set
Need a Unit Publicist?
Tell us about your production's publicity requirements and we'll provide experienced publicists.