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Riyadh Skyline - filming location in Saudi Arabia

DEPT · SUPPORT ROLES ROLE · UNIT PUBLICISTS SAUDI ARABIA

Unit Publicists

Pro unit publicists who build strong publicity content for your Saudi \t\t\t\t\t\tproduction.

A unit publicist runs the press and publicity work on a film shoot. They build press materials, set up set visits, and earn media coverage during production. In Saudi Arabia, publicists know the local Saudi media scene. They build ties with entertainment writers. They craft stories that land with both Middle Eastern and global viewers.

Through NeedAFixer, we connect you with Saudi unit publicists. They know how to win real media attention for shoots of each size. Our network has pros in Riyadh and Jeddah, AlUla, NEOM, and Dammam. They are skilled at press work for features, series, and branded content across Saudi Arabia.

ACT 01

Capabilities

Complete Publicity Services

From unit photography to press relations, our publicists deliver the content and the planning your marketing needs.

01

Unit Photography

  • Still photography
  • Behind-the-scenes
  • Cast portraits
  • Location coverage
  • Social media content

Visual Documentation

02

EPK Production

  • Cast interviews
  • Director features
  • B-roll capture
  • Making-of content
  • Press materials

Press Kit Creation

03

Press Relations

  • Media coordination
  • Set visits
  • Press releases
  • Interview scheduling
  • Story placement

Media Management

04

Content Control

  • Image approval
  • Spoiler protection
  • Asset management
  • Release coordination
  • Archive creation

Asset Protection

ACT 02

Why Us

Why Choose Our Unit Publicists

01.

Quality Visual Content

Our skilled unit photographers shoot strong stills and behind-the-scenes content. They work across Saudi Arabia's many filming spots, from Riyadh to Jeddah, AlUla, NEOM, and Dammam.

02.

Middle Eastern Media Network

Our unit publicists hold strong ties across Saudi and Middle Eastern media. They know the needs of Middle Eastern outlets. They also know global studios and streamers.

03.

Media Relationships

We hold strong ties with Saudi and global entertainment media. We help win coverage. We manage press access well for shoots in Saudi Arabia.

04.

Discretion & Control

We guard production secrets while we build publicity assets. Our publicists know spoiler risk. They know content control on Saudi sets.

On Location

Saudi unit publicity — SPA, Al Arabiya, MBC, RSIFF press, Visit Saudi co-promotion, Snapchat / TikTok creator

Our Saudi unit publicists run press strategy through Saudi Press Agency (SPA, official state newswire), Al Arabiya (pan-Arab TV networks), Saudi Broadcasting Corporation, MBC Group (largest Arab TV networks, MBC Studios Riyadh and Jeddah), Asharq Al-Awsat newspaper, and Arab News (English-language daily). We add Visit Saudi marketing partnerships for tourism-friendly shoots. We run Red Sea International Film Festival (RSIFF, Jeddah, chairman Mohammed Al Turki, annual since 2021) press coverage via Ritz-Carlton + Al-Balad press windows. Recent global unit publicity covers Kandahar (Gerard Butler 2023 AlUla + NEOM $43M dir. Ric Roman Waugh) and Desert Warrior (Anthony Mackie 2024 AlUla dir. Rupert Wyatt). Cherry (Apple TV+ AlUla) set up an Arabic / English EPK, BTS, and a red-carpet rollout across regional and global press. Saudi Arabia ranks among the world's highest per-capita Snapchat markets. TikTok + Instagram + YouTube feed creator partnerships too. These flow through the Telfaz11 social-to-feature pipeline (Sattar 2022 Saudi box-office record). They also tap the MDLBEAST Records creator pool (Tamtam, Beny, Asayel Slay). We add Saudi-resident Hisham Fageeh and Fahad Albutairi for comedy creator co-promo.

Festival placement covers RSIFF Jeddah, Saudi Film Festival Dhahran (since 2008 at Ithra King Abdulaziz Center for World Culture), AlUla Film Awards, and Joy Forum Riyadh. We also plan global press at Cannes, Venice, TIFF, and Berlin for Saudi titles co-funded via Red Sea Fund. On compliance, GCAM (General Commission for Audiovisual Media) sets type G/PG/PG12/PG15/R15/R18 for press materials. Saudi Authority for Intellectual Property (SAIP) clears stills + EPK. Ministry of Culture reviews heritage content. Ministry of Human Resources grants work permits for expat publicity crew. We handle GOSI payroll sign-ups and 15% VAT. A modest dress code applies to female on-camera press appearances on domestic broadcast (managed via stylists). On schedule, five daily prayer-time pauses apply (Fajr, Dhuhr, Asr, Maghrib, Isha) plus Friday ~12:00-13:30. In Ramadan, iftar-to-suhoor 9pm-2am production windows apply. Press junkets mostly shift to post-iftar 9pm-midnight slots. The workweek runs Sunday-Thursday. SAR is pegged 3.75:1 to USD, with zero personal income tax. There is no domestic Saudi publicity union. Global PGA / IATSE / PMA work routes run reciprocally via Dubai EPS bureaus (Entertainment Partners ME, Talent Bank Dubai).

ACT 03

FAQ

Publicity Expertise

What does a unit publicist do in Saudi Arabia?

The unit publicist runs all publicity work during a shoot in Saudi Arabia. This means unit photography and EPK content. It means press relations with Saudi and global media. They set up set visits. They build press materials that back the film's marketing.

What's included in EPK production?

Electronic Press Kits mostly hold cast and filmmaker interviews. They hold behind-the-scenes footage and b-roll of the shoot in Saudi Arabia. They add featurettes on key parts of the production. They also add other video content for press and marketing use.

Do you provide unit photographers?

Yes. We give skilled unit photographers who capture production stills, behind-the-scenes visuals, cast portraits, and location photos across Saudi Arabia. They work quietly on set. They still make top-grade visual content.

Can you coordinate press visits to our Saudi set?

Yes. We manage every part of press set visits in Saudi Arabia. This covers timing, logistics, talent availability, and access control. We make sure visits do not disrupt the shoot. We work with studio or distributor publicity as needed.

How do you handle content approval?

We set up approval steps with production and key talent reps. All images and content pass the right approvals before release. We respect contract needs and production sensitivities.

Do you work with international press?

Yes. Our Saudi unit publicists have worked with global media. They work with publicity teams worldwide. They bridge Saudi media and global press. They manage coverage across many areas.

ACT 04 — On Set

Need a Unit Publicist?

Tell us about your production's publicity needs. We will give you skilled \t\t\t\t\t\tpublicists.